Joseph Krug’s ambition
170 years ago, the visionary Joseph Krug established a Champagne House as daring as himself. To guarantee consistent quality, he had to liberate himself from climatic variability. So he began to create a repertoire of reserve wines, each from a single parcel endowed with its own unique characteristics. He soon had a vast library of wines from a number of years. Each Krug champagne embodies this forward-looking heritage. By respecting the individuality of each parcel, he created the first Champagne House to offer exclusively Premium Champagnes every year. The six generations that have followed him have retained this exclusive approach and expertise.
A Champagne House on a human scale
Despite the magnitude of its reputation, it nevertheless has always placed people at the centre of its creative processes. Krug has thus chosen to produce a limited number of bottles, to preserve the integrity of its family expertise. Its expressive champagnes are, above all, the result of teamwork. Here, everyone uses their talents and intuition to create exceptional wines. From the selection of parcels of vines to individual attention for each wine, everyone has a crucial role and remarkable patience.
The art of blending
Since its establishment, the Krug family has always paid careful attention that blending takes place in a manner consistent with its vision. This tradition guarantees the tastes of wines from past vintages. For a long time exclusively in the hands of the Krugs, in 1999 it was entrusted to the Cellar Master Eric Lebel. He carries out this mission with the Tasting Committee, composed of Julie Cavil, Oenology manager, Laurent Halbin, vinification and development manager, Jérôme Jacoillot, oenological quality manager and Olivier Krug, director of Krug Champagne.